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STRANGELOOP STUDIOS × AMAZON × LAVAZZA — CONFIDENTIAL
An Immersive Launch Experience×Amazon×Lavazza
02 / 10
THE BRIEF

The Ask

A room that
breathes coffee.

Amazon & Lavazza are launching Tablì — the first waste-free, capsule-free single-serve coffee system — inside a fully projection-mapped 360° environment with live DJ programming.


We’re building the visual language of that room: content that moves across every surface, responds to sound, and makes the product’s essential idea — pressed, clean, elemental — legible in every frame.

03 / 10
PRODUCT INSIGHT
Tablì tabs

What Tablì Really Is

Coffee,
unwrapped.


A tab of 100% pressed coffee. No aluminum, no plastic coating, no waste. Brewed in a proprietary machine designed around the format, then returned to the earth — the tab is fully compostable.


  • Pressed. Density is the aesthetic.
  • Compostable. The form disappears.
  • Patented system. Machine + tab, designed together.
  • Lavazza · 2025. A new category.
04 / 10
VISUAL NORTH STAR

The Visual Idea

Fluidic form
meeting pressed matter.

Coffee is a liquid that was once a seed that was once a fruit. Tablì compresses that journey into a single pressed tab. Our content lives at the transition: particles condensing into form, form dissolving into flow, liquid gold blooming from darkness. Four pillars carry this vocabulary across the room.

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PILLAR 01 · LIQUID GOLD
01 · LIQUID GOLD
01 · LIQUID GOLD
PILLAR · 01

Liquid
Gold.

Viscous, honeyed light blooming from black. The exact hue of crema at the moment it crowns an espresso. Gold as a fluid — pouring, pooling, breathing. Never metallic. Always warm.

Crema Tones Viscous Light Warm Bloom Espresso Depth
06 / 10
PILLAR 02 · PARTICLE MIST
02 · PARTICLE MIST
02 · PARTICLE MIST
PILLAR · 02

Particle
Mist.

Millions of grounds suspended mid-air. Coffee dust as atmosphere. Particle systems shift scale from atomic to architectural and stage the transition between form and formlessness. Every grain is the tab, broken into its elements.

Ground Clouds Scale Shift Suspended Matter Breath
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PILLAR 03 · PRESSED GEOMETRY
03 · PRESSED GEOMETRY
03 · PRESSED GEOMETRY
PILLAR · 03

Pressed
Geometry.

The tab as pure form — disc, edge, density. Sculpture-thinking: clean silhouettes meeting organic flow. Compression itself is the idea. Circles, rings, stacked discs, tessellations. Industrial precision softened by light.

Disc Forms Density Clean Edges Tessellation
08 / 10
PILLAR 04 · DEEP NEGATIVE
04 · DEEP NEGATIVE
04 · DEEP NEGATIVE
PILLAR · 04

Deep
Negative.

Black as a material, not an absence. Generous space around every gesture. Luxury through restraint. The room feels spacious, slow, breathing — with gold and motion arriving as events inside that stillness.

Black Field Restraint Silence Scale
09 / 10
MOTION LANGUAGE

How It Moves

Six gestures, looped and remixable.

M.01
The Bloom
A single point of gold opens in darkness. Crema expanding outward, viscous, slow, saturated. The room fills.
M.02
The Press
Particles converge, compress, resolve into the tab. Scattered matter becoming intentional form. BPM-locked.
M.03
The Dissolve
The inverse — form releasing into cloud, cloud into mist, mist into nothing. Compostability as motif.
M.04
Flow Field
Continuous liquid drift wrapping across the 360° canvas, each surface a different section of the same body.
M.05
The Drop
A single drop hits, impacts across the room in delayed waves. FFT-reactive peak moment for DJ sets.
M.06
Logo Reveal
Tablì emerging from liquid gold, held, breathing. Signature beat for brand moments and transitions.
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DELIVERABLES + NEXT

What We Deliver

Asset
Description
Spec
Count
Hero Loops
BPM-locked gestures (M.01–M.06)
4K · 60FPS · ProRes
6
Ambient Beds
Long-form flow fields, passage moments
4K · 60FPS · ProRes
4
Logo Moments
Brand reveals, holds, transitions
4K · 60FPS · ProRes
3
Surface Splits
Per-surface renders mapped to 360° geometry
Per projector native
As needed

Pipeline — LIQUIGEN · EmberGen · Houdini · After Effects · Resolume

Next

Let’s build the room.

We’re ready to align on scope, timeline, and the exact feeling of the night when the doors open.




Tablì
STRANGELOOP STUDIOS · TABLÌ × AMAZON · 2026
01 / 10

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